Lava Lube
A FULL-FUNNEL LAUNCH THAT ACHIEVED
6.7X ROAS WITHIN JUST TWO WEEKS.
A premium sexual wellness brand needed a comprehensive launch strategy that would build awareness, drive immediate sales, and establish long-term customer loyalty.
6.7x
Return on ad spend
within 2 weeks
Immediate
Sales generated
from day one
Premium
Brand positioning
established
High-Performing
Email marketing program
built
Long-Term
Customer loyalty
framework created
THE PROJECT
Lava Lube is a new premium sexual wellness brand focused on normalizing intimacy and creating luxury, silicone-based lubricants designed for women.
As a brand-new entrant to the market, Lava needed a comprehensive launch strategy to build awareness, drive conversions, and establish long-term retention.
CATEGORY
Premium Sexual Wellness
SERVICES PROVIDED
Paid Ads Strategy, Email Marketing,
Creative Development, Full-Funnel
Launch Campaign
SERVICES PROVIDED
4 Weeks
PLATFORM
Meta Ads, Klaviyo, Shopify
OUR STRATEGY & EXECUTION
Launch-Focused Paid Ads Strategy
Built a full-funnel Meta Ads strategy designed to create brand awareness while generating immediate sales.
Creative Concepting & Production
Developed the “Meet Lava” ad campaign, introducing the brand’s luxury positioning and highlighting its key differentiators.
Audience Development & Targeting
Crafted hyper-targeted audience segments focused on women seeking premium, elevated personal care products.
Email Marketing Management
Designed and managed high-performing email campaigns including welcome flows, product education, and retention sequences.
Data-Driven Optimization
Iterated quickly on creative, messaging, and segmentation based on early campaign data to drive stronger results.
