You’ve heard it from us before, but your branding is not exclusively your logo. But… your logo does play a critical role in your branding. Your logo should be a visual representation of who you are as an organization. It gives your future client a snapshot of what it’s like to work with you.
Here are some tips to consider when designing your logo:
1. Every logo should have clear reasoning and intention behind each component.
Brand strategy should be at the core of your branding. Every component should be easily tied back to what you do from the fonts, colors, and imagery. If you use an image of a butterfly, it shouldn’t be because you like butterflies, but because you provide transformation to your clients.
2. At least one of your logos should say directly what you do.
Yes, you should have multiple logos. One of them should have a 3-5 word description of what you do. This differs from a tagline as a tagline is usually a promise made to the client. A service description should be the high-level services you provide. For example, we have a logo that includes the words “Branding | Coaching | Consulting | Web Design”. This tells our future clients exactly what we do by simply looking at our logo.
3. Your logo should give your audience a clear snapshot of what it is like to work with you.
If you want your client to feel like they are going to have a professional, polished experience, your logo should be professional and polished. If your logo looks thrown together, your future clients can expect to have a haphazard experience with you. Your logo should be a preview of what they can expect from your organization. If you take your branding seriously, they will expect you will take them seriously.
If you’re ready to have a strategically designed logo, we’re here to help! Click the button below to fill out our inquiry form and schedule your free discovery call today.
